Kraken is a San Francisco-based and Remote-First cryptocurrency exchange web platform, founded in 2011. Kraken's mission is to foster the global development of crypto-currencies, so that everyone can access financial freedom and inclusion.

As a Senior Art Director and Senior Brand Designer Freelancer at Kraken, I played for 6 months a key role in the brand's refresh. I reinvented the Brand Design System, reimagining layouts, the logo and lockups, color palettes, typographic rules, and tone of voice. I also led the art direction for photography brand campaigns to ensure visual consistency. Additionally, I created and managed design libraries in Figma, ensuring optimal accessibility and use for the team, but I've also created products screeens for the app.

Kraken Refresh

KrakeN refresh

Meetic is an online dating site and app launched in 2001, primarily for singles looking for serious relationships. It offers a matchmaking algorithm, events to meet other members, and various dating services. Operating across Europe, Meetic is one of the leading platforms in the online dating industry.

I designed the logo and the Key Visual for Meetic's new 

, the concept takes place in discreet and cozy venues, encouraging natural and authentic interactions. The logo captures this warm and exclusive ambiance, perfectly aligning with the spirit of these unique gatherings.

Meetic

Founded in 1917 by Cristóbal Balenciaga, the house of Balenciaga is a symbol of innovation and avant-garde fashion. Renowned for its architectural silhouettes and subversive approach to luxury, it blends heritage with modernity. Balenciaga redefines the codes of streetwear and haute couture with a bold and disruptive aesthetic.

• As Senior UX UI and Digital designer, I took over UX/UI projects following the recent delivery of a redesign and design system.

• Optimized the performance of Balenciaga.com internationally (excl. CN) and its levers (emailing, SEA) in close collaboration with CRO, UX & Data teams from Kering, and A/B tasty to boost conversion and promote retention. (Navigation, menu, search, checkout, login optimisation, shop the look feature, employee sale user journey improvement, cross-sale on cart and mini-cart…)

• Developed immersive experiences that support the brand's outreach, in close collaboration with the Communication team, Digital Innovation Director, and Kering's Innovation Lab. (Editorial landing and collaboration pages, mini-sites, VIC landing page)



Balenciaga

BalenciagA

CAES is a minimalistic brand based on the belief that fashion does not have to be fast or seasonal. Instead, CAES designs timeless garments that can be worn year-round and for many seasons to come. The brand stands for slow fashion - distinct design with a trans-seasonal aesthetic based on durable quality and craftsmanship.

I created the brand's entire graphic identity, from the custom logo, to the color palette, stationery, art direction for photoshoots and videos, campelling campaigns, and even labels and packaging. My goal was to create a high-end, minimalist visual identity imbued with a premium aesthetic and a distinctive personality.

Photography: Maxime Froge

Caes Store

cAes store

Freya Douglas Ferguson is an artist based in London creating sculptural jewellery. They are shaped by her experience in stone carving, metal forgery and glass blowing to form a distinctive style. Inspired by biomorphism, Freya explores the illusionary quality created when the organic is placed alongside the artificial.

I created a custom logotype inspired by her work and the shapes she produces for her jewelry. Thanks to several ligatures, the typography is reminiscent of sculpted steel. On the packaging the logo is debossed, allowing a play of textures for the customer.

Photography: Verity Smiley-Jones, Rory Griffin

Freya DF

Freya Douglas Ferguson

Freya DouglaS FerguSon

Ledger is a fast-growing company developing a wide range of products and services enabling individuals and businesses to buy, store, trade and manage their crypto assets securely.

As Art director, I created a visual storytelling hinges on a consistent theme, weaving through every shootings. In still life photography, the guideline stresses infusing a "human touch" into each image. This approach captures authentic, relatable human experiences, utilizing subtle imperfections to narrate resonant stories. 
My goal was also to elevate crypto world with a beautiful art direction, adding a little editorial and luxury influence to this usually very un-elegant field.

AD: Emilie Vizcano, Golgotha
Photography: Julia & Vincent, Charles Nègre, Rayan Nohra
3D: Onshore Studio, Golgotha
Prod: Bildung

Ledger AD

Ledger Art Direction

LedgeR art Direction

Ledger is a fast-growing company developing a wide range of products and services enabling individuals and businesses to buy, store, trade and manage their crypto assets securely.

As artistic director and brand designer for 3,5 years at leader, I've leaded the whole rebrand part, including the whole strategy, website, the color palette, different assets for campaign, paid medias, socials etc..

Custom typography:
ABC Dynamo

Ledger Rebranding

LedgeR Rebranding

Ledger is a fast-growing company developing a wide range of products and services enabling individuals and businesses to buy, store, trade and manage their crypto assets securely.

I leaded all the photography part of the different collabs betweed Ledger and a lot of other cool brands, meaning creative packshots, but also art direction of the campaigns.

Photography:

Ledger Collabs

LedgeR CollabS

The new LV TV video content channel has been imagined by Louis Vuitton as a destination, an invitation to an original digital video journey to the heart of the House. Through a variety of subjects and innovative formats in the form of short videos, LV TV offers a behind-the-scenes look at Louis Vuitton. In a light-hearted, entertaining tone, we rediscover the highlights that punctuate the life of the House.

When I worked for Services Généraux, I directed a series of a couples idents for the channel's logo reveal.

Louis Vuitton Tv

Louis VuittoN tv

I was asked by Nike to create an exclusive City Pack for NBY at for House of Innovation. This pack was available 365 was not tied to a particular campaign. They was displayed in the Nike By You space as well as on the App, where consumers can personalize footwear, apparel and accessories.
The goal was to create designs with a strong local authentic Parisian flair that connect to sport and the City.

Nike

NikE

Camille Iulscha is a independent engraver based in Switzerland, specializing in fine watches and jewelry. She asked me to create her brand identtity, including custom logotype, color palette and visit cards. 

Iulscha

IulschA

“Maison” is Services Généraux’s manifesto house, where all is not as it seems. These beautiful images of decorative spaces, materialized at the crossroads between a museum and a lifestyle aesthetic, make up a collection of conceptual images, for a conceptual project.

Featuring works by international critically-acclaimed talents :
Bahraini Danish, Campana Brothers, Debeaulieu, Faye Toogood, Fort Standard, Gregoire Delafforet, Hank Beyer & Alex Sizemore, Jonathan Zawada, Leonard Kadid, Les Foins; Listen Studio, Max Lamb, Ned Karlovich, Neri & Hu, Nick Ross, Philippe Malouin, Rick Owens Furniture, Robert Janitz, Sabine Marcelis, Soft Baroque, Studio Truly Truly, Valerian Goalec, Valeriane Lazard & Paul Brissonnet, Vonnegut Kraft.

I created the whole identity of the project, designing the entire book that retraces the project, as well as the posters for the event held at Galerie Joyce in Paris. I created a strong identity, with a logotype that refers to wabi sabi and the beauty of imperfection.

Maison

MaisoN

Support Editions is the new print and digital media dedicated to contemporary drawing and its talents. 
The aim of Support Editions is to highlight the extreme diversity of contemporary drawing and its actors. Its ambition is to offer contemporary drawing worldwide influence, underlining the multiplicity of its representations and techniques.

Every year in March, a printed selection of about a hundred illustrations is published in a large format book. I had the pleasure to design the brand identity of the first issue. Indeed, every year the magazine is getting a makeover, and ask a new designer to reinventing a new branding.


Support Magazine

SupporT MagaZinE

"Les Ailleurs" is a festival dedicated to virtual reality imagined by Fisheye. In collaboration with Fabbula, the event was held at the Gaîté Lyriquere (Paris), bringing together a dozen immersive works with a common theme: travel.
Among them, the new virtual reality artwork by artist Lauren Moffatt, Of Hybrids and Strings. It's a fabulatory immersion into possible human and non-human connectedness. In a moonlit forest, we are surrounded by incongruous plant species and strange creatures and confronted by a benevolent stranger who mimics our every move.

I was asked by the Fabbula team to create the artwork identity, notably for the posters and the presentation of the work. So I designed a custom typeface, all ligatures, reminiscent of the floral and mysterious side of Of Hybrids and Strings.

Photography:
Martin Messier

Of Hybrids & String

Fufu is a collective committed to social projects and non-profit organizations.
They assure the sale of products to support social projects and non-profit organizations. Their goal is to secure the need for essentials for the survival of people who are affected by poverty, homelessness or existential hardship.

II had the chance to take part in the project by creating their graphic identity and some assets, with a custom logotype, which is now applied to all kinds of media and/or objects intended for sale, like agendas, skateboards, etc.

Fufu

fuFU

ROBERT LAGENDIJK is a dutch photographer creates stories and reports in text and image. His texts are always clear: businesslike and analytical where necessary, playful with a dash of humor when possible. He writes about everything in education, the social sector and culture.

I was asked to create his visual identity, (logotype, color palette, visit cards..) and his portfolio book. I crafted a whole custom modular typography for his branding, to represent all its facets, both in photography and writing. 



Lagendijk

LageNdijk

Considered one of the leading figures of his generation, Leslie Zhang has, in just a few years, succeeded in imposing his vision in the highly competitive world of fashion. Inspired by the Japanese artists Shoji Ueda and Yoshihiko Ueda, and fascinated by the aesthetics of the China of the 90's and 2000's that he grew up with, this Shanghai-based photographer has never ceased to draw on this nostalgia, to the point of making it his strength.

As one of my favorite photographer, here is a book I designed in tribute to his fantastic work.

Leslie Zhang

LesliE Zhang

To announce and tease Nina Ricci’s ss20 collection by Lisi Herrebrugh and Rushemy Botter, Services Généraux created a short video inspired by the three graces, and pop bubble-gums.

To stay in the theme, I created a VIP invitation for the Nina Ricci's FW SS20, where the adress of the show was stamped on a gum, itself embedded a thick enveloppe, sealed by a wax seal.

Nina Ricci

NinA RiccI

Saoirse is an upcoming independant brand based in New York, selling swimwear and clothes for women. They asked me to draw their branding, including a custom logotype, with and 90's and girly mood.

Saoirse

SAoirsE

Jonathan Johansson's album is named after the hot desert wind Scirocco, but the inspiration comes from the terrorist attack on Drottninggatan in 2017. The musician from Malmö paints a dark picture of humanity and it is sometimes difficult to get through the 14 tracks and a bad conscience for humanity lies like a stone in the stomach.

I was asked by Sony Music to design the album cover and tracklist, as well as the video titles. I then imagined black custom lettering, full of ligatures, referring to the wind, with sharp letters to convey the artist's thoughts.

Scirocco

ScirocCO

SERVICES GÉNÉRAUX is a creative image-making studio, founded and helmed by creative duo Antoine and Valentin. They both are Directors and Photographers, but moreover they are visual artists and image-makers that challenge their creativity and technicality to craft sharp visual narratives, using any medium.

I worked for SG for 6 months as a designer and art director. During this time, I worked on several projects, including the design of their website, which was later coded by Tristan Bagot. I also designed their monogram and SG's "flag manifesto" (outdated now).

